There are quite a lot of us who are too caught up their own lives to pay attention to the lives of strangers, and there is another lot which does sympathize with the group of poor people that resides in almost every Indian city. Even though the latter are sympathetic, more often than not, they can’t help those people because they don’t have the necessary resources and knowledge to do that and start rendering their case helpless.

What if I told you that you can whilst helping yourself earn a livelihood? You’re doing what you’re passionate about and making good money out of it. It’s a win-win!
For such people, studies in rural development and management is a great option. One can become a rural developer or a manager and truly help those in need.

Rural Development is defined as improving the standard of life of rural people that includes social, economical, political and spiritual development of the people living in rural area who are deprived from basic facilities.
Rural Management includes the study of managing the rural resources effectively. It includes planning and executing rural development programmes that profits the rural livelihood.

A career in Rural Development Management can fulfil your desire of helping the poor and facilitating the upliftment of your country. Today, as India is marching forward to become a developed and prosperous nation in the world, the role of rural managers has become vital to bring about substantial changes in the livelihood of crores of rural poor.

A rural management professional can work independently or under any NGO to carry out the work assigned to him/her. For generation of necessary skills, he/she has to undertake a diploma or degree course in rural management offered by several management institutes in the country.

Job Prospects

After passing out from the institute, a student is placed appropriately with the Government of India’s rural development projects or with some voluntary agencies or any international level Non-Government Organization (NGO).

Non-Government agencies like Action Aid and Organization of Rural Development advices worldwide government for their rural development. Their function is backed by high-end research facilities and case study module back up for international sources.

The countries like America and the United Kingdom provide many of the non-governmental organization funds. Their funding is further supplemented by some development work in the particular region.

There are many institutions and projects funded by the cooperate houses for the purpose of rural development. This gives the company some kind or brand equity and extra mileage.

The other avenues open for rural management professional are the research institutes. There are also equal opportunities in agencies like United Nations and its subsidiary social research agencies.

If you have the necessary capital, you could also start an NGO of your own and work towards the cause with a small or a large team. This not only provides flexibility when it comes to working but also lets you do what you genuinely believe in, and hence, you do it with all your heart.

Rural Management Pay Package

Your skepticism regarding the pay package of this job is justified to an extent. The pay in the initial years of this job is not very attractive, but then again, it’s all a matter of prioritizing.
Initially the pay will be around 15,000-20,000 per month and as you gain experience, you may be moved to a metropolitan city and as the experience increases, the pay also increases considerably.

It is interesting to note that more and more IIM graduates are now putting their attention for creating awareness among rural masses by introducing new projects through their innovative ideas and knowledge.


  • Institute of Rural Management

Contact Information
Post Box No: 60, Anand – 388 001,
Gujarat, India
Phone : 0091- 2692 – 260391 / 263260 / 261502
Fax : 0091 – 2692 – 260188
Website :

  • Indian Institute of Management Calcutta

Contact Information
Diamond Harbour Road
Joka, Kolkata (Calcutta) – 700104
West Bengal
EPABX: 91-33-2467-8300/8301/8302/8303/8304/8305/8306/
Fax : 91-33-2467-8307
Website :

  • Indian Institute of Rural Management

Contact Information
Address: Sector 11,
Tagore Marg,
Phone : 91- 0141 2395402
Email :
Website :

  • National Institute of Rural Development Hyderabad

(Ministry of Rural Development)
Contact Information
Amrita Vishwa Vidyapeetham, Coimbatore
Address: Amrita Vishwa Vidyapeetham,
Ettimadai(PO), Coimbatore,
Phone : 91(422)2656422
Fax : 91(422)2656274