Today’s article is also for our writing lovers. But this one is a bit different. Business writing  is a career  that is booming  these days.

We all know how much new businesses are growing these days. We all too believe in doing something of our own but when a business grows to the height of success, workload also increases. So need more and more employees for every specific work to be dealt with utmost sincerity.

So one such sincere work is to convey the values and goals of a company to its clients and to the ones the company looks forward to work. For this work, big companies now are appointed a Corporate Writer or a Business Writer in general. Writing for business is a business in itself. There are many types of fields in which a writer can work in.

You can be a creative director at some big firm which is actually a language consultancy that specialises purely in words.

  • You can be in Public or Media relations. This includes anything written for the press release for a company.
  • Then you can be into marketing communications that are directed to consumers or company’s client. It is more about selling or promoting your products.
  • Finally there can be Business communications which are written for people who deal with the company, either internally or externally. The internal audience—that is, to employees—in the form of newsletters, in-house magazines, company-wide memos, email updates and intranet sites. External business communications are geared toward shareholders, analysts or the public.

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You can even another type of business writer that is a reporter who researches and writes stories about economics and businesses for publications in print or on the Internet.

Business is booming too, as more and more companies are realising the power of words to breathe new life and personality into their brands, and boost their bottom line.

Qualification

A bachelor’s degree in communications, journalism, or business would be a good start to be in this field.

Some names in this field :

Joanna F.

( Marketing, Education, and Writing Professional )

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Joanna is a talented professional with a shrewd eye for business needs. She has a bachelor’s degree in Business Administration with emphasis on Organizational Communication, Public Relations, and Corporate Management. She earns $24/hr for her work. Isn’t that good enough to start with.

Geoff S.

( Business Writer/Blogger )

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“Writing came easy for me from a young age through reading and education. Putting those skills to work on the web came as a result of finding Wealthy Affiliate, the most powerful marketing training available online ” he says for a blog. He earns $35/hr.

Joyce L.

( Business Plan Consultant )

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She says, “I specialise in corporate and marketing strategy consulting for large and SMEs, as well as business writing encompassing market research, business plan, academic writing, and grant/proposal writing”, she earns $50/hr.

4 Kelli P.

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She says, “I believe great writing has the power to transform your business. It’s the difference between forcing your readers to wade through jargon-filled copy versus engaging content that ignites the thought: Yes! This is exactly what I need! – This company truly ‘gets’ me! ” She earns $60/hr.

Required Skills

  • Often our writing suffers because it’s inappropriate. We write convoluted emails, we format reports poorly, and overall we don’t try to make our content reader friendly.
  • Style, tone, and vocabulary use should be in line with your audience and situation. This is not just a matter of appropriateness and content effectiveness, it’s about your flexibility to communicate adeptly with different audiences, to empathise with them.
  • Each piece of business communication should serve a clear purpose. Make an effort to not divert from this purpose. If you’re emailing a colleague with a follow-up email about a report due, don’t include three other unrelated requests in the same email.
  • Word choice, sentence structure, viewpoints and expressions all reveal more than you think about your attitude and perspective on what you’re writing about.

College/Institutes in India that offer course for Business Writers

The Business Writing Skills course teaches the best practices business people must know to be able to write clear, effective, professional business documents, especially email, memos, letters, and reports. Graduates report that they receive high praise for their writing, and other employees begin to copy their style. The skills that you have need to be polished.

1. Symbiosis School for Liberal Arts, Pune

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2. Xavier Institute of Communications, Mumbai

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3. Indian Institute of Journalism & New Media, Bangalore

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4. Department of Media Studies, Christ University

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5. The Writer’s Blocks, Bangalore

To start freelance writing by yourself​ , you can get tips from here.